Sunday, August 4, 2013


Hey Audrey!

What a treat! I'm referring to designer Louise Fili's book "Elegantissima" which features her beautifully crafted and often vintage-inspired identity and packaging designs over the years. My favourite pages so far are the ones showing the development of the Tiffany and Co logo, and the stunning chocolate box for the School of Visual Arts, containing their annual catalogue/brochure, disguised as a box of chocolates. I wish my design college sold me as a praline, but as far as I remember I was sold as a sharp pencil (that was the theme for our showcase the year I graduated). The foreword to the book is written by her husband Steven Heller. What a designer power couple! Somehow I think they wear paisley pajamas to bed, bought at Bloomingdales of course.

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