I know a lovely couple, he is an accountant, and she is an art and music therapist. Actually they both used to be musicians, but that is not the point. I designed an identity for both of their businesses. His logo is about the precise business of ticking and turning, her flowing note logo was placed on four business card variations, and apparently even the process of picking one can be therapeutic! The only thing I insisted the two identities have in common was to be printed on environmentally sound paper. I also helped lovely Diane with her website, and used the site Weebly to do it, I was very impressed by how easy it was to use their templates (except that I couldn't control paragraph lengths) and with their good customer service. Well done over there in the USA! In the end I'm happy that they're happy.